Mastery of Negotiation: Includes the 22 Golden Rules of Negotiation

Mastery of Negotiation is an in-depth exploration into the world of professional Negotiation, which will help you increase sales and profits and improve the customer experience. Roland, an experienced sales leader and master negotiator, first explains how to analyze your market and whether you need to negotiate. He describes how to implement incentive strategies. Then he shares 22 Golden Rules of Negotiation that can be easily replicated, and how to adapt for different personality styles. Finally, Roland shares in-depth examples of what negotiation actually looks like, with both funny and real examples. The Master of Negotiation is a follow-up to Nairnsey's bestseller, Mastery of New Home Sales, and has already received rave reviews from industry experts. "Roland doesn't just teach negotiation, he lives it with grace, wit, and decades of real-world experience. He turns the intimidating art of negotiation into a joyful, learnable skill." Says real estate coach Magda Esola. Builder, new home sales leader Larry Wisdom continues, "Roland has done it again, creating a Master Class in true genius negotiating solutions to accelerate our new home sales success now!" Read more